![]() ![]() ![]() Now that you’ve burned in your captions, it’s time to upload your accessible video content to Twitter. How Upload Video with Burnt-in Captions to Twitter Check the “burned-in captions” box at checkout and you’ll receive a video with permanent, hard-coded captions added straight to your videos. If you’d rather use burnt-in captions instead using the Twitter SRT upload, Rev offers “Burned-In Captions” for only $0.25 per minute extra. How to Add Burned-in Captions to Twitter Videos Since Twitter videos are only 2 minutes and 20 seconds long max, this process should be easy on your wallet. ![]() If you upload the video you want to post on Twitter to Rev, we’ll return a captions file (along with a complimentary transcript) within 24 hours. How to add Caption Files to Twitter Videos 1. Since Twitter doesn’t (yet) offer a feature that lets you upload a separate sidecar file on their platform, we’ll detail how to add these guys to your videos below. The “virtual Sharpie” of captions, if you will. Open captions, contrastingly (also called burned-in or hard-coded captions), are permanently fixed to the video. Unlike closed captions, subtitles assume viewers can hear and are typically used when the viewer doesn’t speak the language used by the speakers in a video.Ĭlosed captions, known explicitly by the symbol, can simply be toggled on or off, as desired. But while captions are a transcription of dialogue, subtitles are a translation. You’re likely familiar with the concept of a caption: a transcription of spoken dialogue that appears on the bottom of the video (also including sound effects, speaker identification, music, and other “non-speech” information), but what exactly makes it “closed?” And how is a caption different from a “subtitle?”īoth “captions” and “subtitles” crawl across the bottom of your screen with text, and typically represent speech between characters. What is Closed Captioning?īefore we dive into the nitty-gritty, it’s helpful to understand what “closed captions” are, and how they differ from both “open captions” and “subtitles.” Although, Twitter can whitelist certain accounts to upload longer video files. Important note: Twitter limits your video length to 2 minutes and 20 seconds and only MOV and MP4 files. A separate captions file for your video.To add captions to a Twitter video, you’ll need: Fortunately, we’re here to walk you through how to easily add captions to your Twitter videos using Rev’s services. Unfortunately, Twitter doesn’t currently offer a feature that allows closed captions, so you instead must encode or “burn” captions into the video itself. The importance of adding captions to video on Twitter can’t be underscored enough. You should recognize your audience’s viewing habits and that 85 percent of social videos are watched with the sound off. If you’re looking to make your message more memorable, optimizing replay-worthy videos for peak engagement should be topping your content priority list. Twitter analyzed 3.7 million accounts and found that Tweets with video attracted 10x more engagement over Tweets without video. If a picture is worth a thousand words, a video’s worth infinitely more in the Twittersphere today. Easier said than done, of course, but there are a few commonalities among brands with killer engagement.ĭeveloping a strong social video strategy is one of the most effective ways to bolster engagement. It’s prime real estate to showcase your brand’s personality, be accessible ’round-the-clock, and keep your finger on the pulse of customer feedback.Ĭraft targeted, eye-catching content and watch the retweets roll in. This uniquely level playing field is precisely what draws companies to dive in and engage with their customers. People from every walk of life flock to chatter about everything and anything relevant. The OG channel to drop witty one-liners, let loose, gab with strangers, just *maybe* get a reply from a celebrity. Twitter, the ever-bustling “bar-scene” of the social media platforms. ![]()
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